The highly anticipated launch of Apple’s iPhone 6 and iPhone 6 Plus had many people wondering if the technology giant would be able to regain its footing in the world of mobile device technology after seeing its market share significantly impacted by Android-powered devices. The initial numbers appear to indicate that Apple has answered the challenge and rebounded with huge sales.
The number of iPhone sales originally estimated by analysts were exceeded in the most recent quarter. Preorders of the iPhone 6 remained strong which seems to indicate that Apple’s core of loyal users remains. Product loyalty has always been an Apple trademark.
The numbers are a shot in the arm for Apple, says Igor Cornelsen in this tweet. The company has been trying to stem the tide of users that are migrating to Android devices like the Samsung Galaxy. Two things that seem to have worked in Apple’s favor are increased sales in China and the introduction of a lower-priced iPad designed to compete with cheaper Android tablets.
Apple seems to have found a way with its mobile devices to overcome the pricing issues that have traditionally made its Mac computer platform a second-place runner to Windows-based systems. Many investors are returning to Apple after a stock split earlier this year and the promise of a substantial dividend to be issued in November. The company’s earnings have risen throughout 2014, defying the expectations of financial analysts.